Experience, Talent, Service

At Design’s Voice, we have 70 years of accumulated experience focused on strengthening the voice and quality of design through communication and education programs.

Using resources from within the profession and outside it, our programs mix outbound messaging about design with incoming knowledge about how to communicate with other disciplines in order to improve your positioning.

Resumes:

Kristina Goodrich, president, Kristina Goodrich
Communication, Inc. & Design’s Voice

Celia Weinstein, principal, Weinstein Conferences, Competitions and Education

Lillian Rollins, progam manager, Kristina Goodrich Communication, Inc. & Design’s Voice

Nicole Shaffer, video editor

Testimonials:

“I believe we each have an obligation to move the design profession forwards. When I identify such a goal, I look for synergy to make it happen and I can always count on having that spark with Kristina Goodrich. She listens well and understands the nuance of the concepts we are trying to promote and explore. We bounce ideas back and forth and build something really worthwhile together. That’s deeply satisfying. Our collaborations have produced programs that have contributed real substance to advancing the design agenda.” Steve Kaneko, Experience Director, Microsoft Entertainment and Devices

“I have known and worked with Kristina Goodrich for more than 25 years. First as a volunteer leader in IDSA and later as its Executive Director. More recently, I have engaged Kristina in my role as GM of Global Design at GE Heathcare. She has helped us tell our story externally, which has lead to unprecedented recognition for our work. Kristina understands how to take the sometimes esoteric nature of design's value and place a context around it that anyone can understand. I look forward to our continuing professional relationship.” Bob Schwartz, General Manager of Global Design, GE Healthhcare

“Kristina Goodrich is a very knowledgeable and well-connected professional in the field of design. She has years of experience analyzing best practices, communicating the nebulousness of good design, and has a passion for the field. She can serve your business well by helping you raise your design profile and attract new clients.” Lorraine Justice, FIDSA, Director, School of Design, Hong Kong Polytechnic University

“Kristina Goodrich has a laser sharp mind coupled with a wicked sense of humor. She is creative and articulate and blends a knowledge of the value of design with skill at strategic planning and tailoring a program to the need and opportunity. She knows how to present design to its key audiences and she writes beautifully. She sees and thinks beyond the press release. She knows how to grow an organization and get the best out of people. She cares. Kristina knows what it takes to put on an event people will talk about and learn from, whether it is a competition or a seminar, a conference, an Op-Ed piece or a blog. And she is fearless about making connections to further the cause. She has always been an inspiration to me.” RitaSue Siegel, IDSA, President, RitaSue Siegel Resources, LLC

“Kristina Goodrich is an absolute pleasure to work with, and a top professional when it comes to communication, planning, and design. Her experience and expertise are spot on for guidance when wrestling with that complex communication problem. She helped me to quickly establish skills and gain confidence that I would not have today in public relations and marketing. If you need help with developing a plan for your next strategic initiative, and a partner who can make it happen, contact Kristina. I have no hesitation in recommending her.” Jonathan Hill, ThoughtForm, Inc., Pittsburgh, PA

“Kristina Goodrich has a unique, immersive experience in the world of design AND rich experience in the world of communications and writing. This special combination positions her to offer the design and business communities a focused niche where she really can 'give design a voice’." Tom Hirsch, Owner, Insearch

“There are few people that have been so omni-active in the establishment and promotion of the industrial design profession as a whole, and no-one who can come close to her encyclopedia-like knowledge of who's who in the design world. Kristina Goodrich redefines the word 'gusto'.” Paul Hatch, Director, TEAMS Design, Chicago

“I fell in love with Kristina the first time we met. She's incredibly smart, passionate and well-connected. She knows design inside/out and has her finger on the pulse of the industry trends.” Mick Malisic, Co-Founder, VP and Artist-in-Residence, Research Edge, LLC

“Kristina Goodrich was a very supportive leader during a time that we were making some major changes to the way that IDSA did things. I enjoyed working with her to facilitate fundamental changes to the IDSA bylaws and then presenting these to the general membership at large for their approving vote.” Marianne Grisdale, Creative Manager / Program Director, TEAMS Design, Chicago

“Kristina Goodrich was a pleasure to work with. She was always prepared and very professional. And no matter what project we worked on, she always knew the material better than anyone in the room. Her command of language was top notch and her recommendations were always insightful and succeeded in driving the project forward. Please consider Kristina for your next business opportunity.” Eric Fickas, Project Manager, Priority Designs, Columbus, OH

“Celia Weinstein brings an intuitive connection to the design profession born of living and breathing its concerns and inspirations for 35 years. She has an especially unique knowledge of the profession’s education needs and resources. Never mind she could write a book about how to create innovative, stimulating conference experiences that offer valuable educational takeaways! She quickly grasps a client’s vision and partners with them to bring to life a compelling story – all within logistical and resource constraints. Having worked with her for more than 20 years, I know Design’s Voice is fortunate that she’s on board to move the profession forwards.” — Kristina Goodrich, president, Design’s Voice & Kristina Goodrich Communication, Inc.

"Celia Weinstein brings focus and order to everything she does. This is especially true in the presence of complex logistics, with varying personalities in the mix." – Bob Schwartz, FIDSA, General Manager of Global Design, GE Healthcare

"I worked with Celia Weinstein on city and site searches for three APDF Annual Meetings/Exchanges. Her knowledge, creativity, resources and networks were critical to our success. More specifically, her keen insights and negotiations once we chose a venue were invaluable. Her "can do" attitude was superb, and she was a great partner to work with!" ― Cathy Brownlee, Executive Director, Association of Professional Design Firms, Chicago