In this video interview (the first in a series), Tucker Viemeister, FIDSA, of Rockwell Group, gives Tania Aldous of World Kitchen insight into what helped some entries he reviewed during World Kitchen’s 2010 competition, “What’s Bubbling? Kitchen Tools”.
Obviously design competitions are valuable if you win.
- They give you credibility with employers and clients; and
- Your social media strategy will draw lots of traffic by sending and cross-referencing the news via Twitter, Facebook, your blog and web site, as well as those of the competition sponsors and the press who pick up the story; and
- You can spin the story a number of ways so you get play over a long period.
But even if you don’t win, there is value in entering:
- The prep forces you to organize, document, and articulate your value and message; and
- You can use the result in your communication program, especially the social media side.
With today’s social media, exposure is more about how you prepare and distribute your story, than what the source of the story is!