5 Reasons for Video in Your Communication Mix
Video is a grossly under-utilized medium by designers and by the design press. That’s a shame. Here are 5 reasons to make video a central part of your communication program:
1. People like people, and they like to hear the back story from”The Source.”
Seeing the person behind a concept or product, listening to their perspectives, motivations and challenges adds the human touch. It begins to create a relationship. And a relationship is exactly what you want when you communicate.
2. It doesn’t have to cost $$$ to work for you.
High impact is great, but it’s usually pricey. Those videos take time, planning, money and risk — it better be just right or it will be very wrong. Also, high impact is only one way to tell a story. And a story has more than one angle.
3. Great communication is deeper than the “Pow” “Wham” “Bam” and “Kaboom” of comic books or the lyricism of a seranade. So not doing video because you can’t afford the super cool or super elegant effect is a bad decision.
4. Videos give you a voice and persona. It lends authenticity to the messenger if you handle it correctly. You will be hard pressed to get this from Flash alone.
5. Few people are comfortable talking in front of a camera. They fear loss of control and looking silly.
But the fact is that behind every great design are the designers. Their story about the design enriches the experience of the outcome. Asking the design to carry the full weight of communicating without the human element depersonalizes the design and undermines the relationship with your audience. It’s just asking too much.
But use video well, with simple honesty, and the content that emerges can add a valuable dimension to your story, engaging your audience, be they clients, employees or prospects.
Sometimes it’s more important to get it done than to wait for it to be perfectly timed and executed or full of flash and dash.