Tuesday, November 6th, 2012 by kristina
Knowledge as Creative Fuel
Is ignorance the playground of creativity? Is knowledge a deterrent or accelerator of creativity? These are a crucial questions in this knowledge-based economy where fast-paced change is demanding creative agility. Paul Hatch, president of the Chicago office of TEAMS Design, weighs in from his global experience during his continued conversation with Kristina Goodrich of Design’s Voice.
Wednesday, February 29th, 2012 by kristina
What are the unique characteristics of a true design champion and what are the pitfalls business leaders and designers can fall into? International design legend Chuck Pelly reveals his insights to Design’s Voice’ Kristina Goodrich in this interview.
Wednesday, February 29th, 2012 by kristina
Frank Tyneski, VP of Product Design & Development at Skinit, explains in this interview the deeply compelling appeal of making a product your own by placing on it a skin that reflects your personal enthusiasms. He also delves into how that relationship with the consumer then spins into a value added that has tremendous impact. What does this mean for design?
Monday, January 25th, 2010 by admin
PR doesn’t stand for press relations but public relations. Who is your public? One way to build your career is to stand up in front of your public, your audience. But those opportunities are rare.
It takes effort. You start at the bottom and work up. So check out this invitation:
What: 7th International Conference on Design & Emotion
Where: Chicago
Deadline for Submission: February 15
When: October 4-7
Details: http://www.id.iit.edu/de2010/
Design & Emotion is a forum held every other year — so it’s not a chance that will come around again in ‘11.
The conference will offer workshops, research paper presentations, design case presentations, and poster presentations.
So don’t sit there in the audience, biting your nails in frustration. See if you can get on the program.
And if it works, then you practice and practice and practice. And practice some more.
Tuesday, January 5th, 2010 by admin
Andy Warhol (1931 – 1987)
Thursday, December 10th, 2009 by admin
To tell your design story so it resonates with business and media, you need to frame it in their terms.
Business–Too many numbers! How can I get taken seriously without losing my design soul? They love my ideas and visual presentation and models, but then they want me to validate my recommendation in terms of how many other people will love my design!
Public relations–Where’s the magic kool-aid? Why can’t I get coverage?
I hear the frustration whenever I talk with designers. It lingers even at a time when the press IS covering industrial design (Fast Company is taking over sponsorship of the IDEA, for instance). More industrial designers than ever seem to be reporting to the top levels in corporations yet industrial designers are still paid less than their marketing and engineering compadres.
It’s not for want of talent or focus on innovation and it’s not for lack of conferences and blogs talking about design, linking designers, exposing design.
So, another blog on industrial design, exposing you to new designs, new talent, new events, new technologies or new causes? No.
What you’ll get here, and through Design’s Voice, is information from professionals so you can:
• operate successfully as a designer with business and within its management; and
• harness the power of public relations to send your message effectively.
Here you’ll learn how to tell your design story directly to business and through the media, with our:
• in-depth case studies on effective positioning stories
• podcast and written interviews with design, PR and business executives
• webcast courses, by experts in public relations, business and design leadership
• studies, relevant book reviews and glossaries
• communication strategy and program development that puts your story in the limelight
When you start accessing the resources we present, please give us feedback on quality, needs, frustrations, stories and offers to participate. Hey, education is collaborative!