Posts Tagged ‘John Le Carré’

Smart Talk

Wednesday, November 30th, 2011 by Kristina



John Le Carré, author of world-famous spy novels

“A desk is a dangerous place from which to view the world.”

Designers certainly agree with this perspective as they seek out the user’s input on needs and preferences. As the voice of the consumer acting prior to manufacture, they can speak to the trends shaping the consumer’s world, whether that is the economy or color, technological need, manufacturing processes, the environment or political perspective. Consider the current growing interest in Made in the USA, driven by ABC World News and building at a time when gift shopping can shift the US economy.

Being able to speak about design in these terms can aid a designer to gain a seat at the table in early planning. And gain a name as a sought-after expert.